Shaw Floors’ Bellera collection brings together softness and durability for Phoenix homes and businesses. This high-performance polyester carpet was developed with a $184 million fiber R&D investment to meet active, real-life needs. Bellera uses Shaw’s Endurance™ high-performance fiber, engineered for crush resistance and long-lasting softness. In fact, Shaw tested Bellera to ensure it “will look as good after five years of wear as it did on day one.” Phoenix homeowners will appreciate that Bellera stays plush under daily traffic – plus it’s backed by Shaw’s industry-leading “No Surprises” warranty (10-year, non-prorated). At Carpet Depot AZ in Phoenix, customers can see Bellera’s durable construction firsthand and choose from its elegant designs.
Spill-Proof, Stain-Resistant Protection
Life in Arizona can be messy, from pet accidents to spilled drinks – Bellera handles it all. Shaw treated Bellera fibers with R2X™ Soil and Stain Resistance, so liquids bead on the surface for easy cleanup. Teresa Tran of Shaw notes that Bellera resists stains from mustard, grease, coffee, lipstick and even bleach for up to 10 years. Even better, Bellera features Shaw’s patented LifeGuard™ spill-proof backing (now in a distinctive blue color), which prevents spills and accidents from reaching the pad or subfloor. This means Phoenix families (and Arizona businesses) can relax when accidents happen. For example, dripped soda or a pet “surprise” will stay contained on the carpet’s surface, simplifying clean-up. Let kids play and pets roam – Bellera’s backed-by-blue LifeGuard keeps odors and stains from becoming permanent.
Stylish Versatility for Any Space
Beyond performance, Bellera offers timeless style and flexibility. Shaw launched Bellera with 13 new styles (over 205 product/color options) ranging from solid neutral tones to tweeds, loops and subtle patterns. Trend-driven color palettes and textures mean Bellera can complement modern flats, cozy living rooms, or even upscale Southwest décor. “Bellera combines durability and lasting beauty” so you don’t have to choose between the look you love and the performance you need. Designers at Shaw researched interior trends, and Bellera’s range “fit seamlessly into any modern to transitional home’s design scheme.” Phoenix customers will find plenty of warm sands, cool grays, and classic patterns to match our local style – all while enjoying the soft, comforting feel of Bellera underfoot.
Industry-Leading Warranty
Shaw stands behind Bellera with unprecedented assurance. In fact, the No Surprises, Worry-Free Warranty includes:
- 10-year non-prorated limited warranty – covers stains (even pet stains), soiling, texture retention, and more, with first-year installation labor included.
- 30-day satisfaction guarantee – if you’re not completely happy, you can exchange Bellera for another Shaw style within 30 days (no questions asked).
This simple, transparent coverage gives Phoenix residents peace of mind. Investing in Bellera means you’re covered if anything goes wrong – a rare level of protection for carpet.
Shaw Innovation & Sustainability
As a Shaw Floors carpet, Bellera reflects Shaw’s innovation and eco-responsibility. Shaw’s Green Edge® sustainability platform drives continuous improvement in materials and manufacturing. Many Bellera styles carry Shaw’s Green Label Plus certification for low VOCs (healthier indoor air) and use recycled polyester fiber in their construction. (For example, Shaw’s “Renewed Energy” Bellera styles use 100% recycled PET.) Shaw also proudly manufactures Bellera in the USA, supporting American jobs and quality control. In short, Bellera is designed for a cleaner, healthier home – something Phoenix families can appreciate when thinking about indoor air quality and the planet.
Visit Carpet Depot AZ
Ready to experience Bellera in person? Carpet Depot AZ (a Shaw Floors Alliance Member) is your local source in Phoenix, AZ. Call us at (602) 553-4040 or stop by our showroom at 2930 N 32nd Street, Phoenix, AZ 85018 to explore Bellera carpet samples. Our friendly flooring experts will help Arizona homeowners and businesses find the perfect Bellera style – whether you need pet-friendly carpet for your living room or an elegant textured loop for your office. With Bellera’s blend of comfort, performance, and style, your new flooring will be beautiful and worry-free.
Phone: (602) 553-4040
Location: 2930 N 32nd Street, Phoenix, Arizona 85018
